The Greater Richmond ARC's "What is ARC?" media campaign ended 2006 by placing in three prestigious regional communications competitions. The ARC campaign won honors respectively in the Richmond Ad Club's "Richmond Show" for Public Service Print in an Outdoor Campaign, the Public Relations Society of America's 2006 "Virginia Public Relations Awards" for for Creative Tactics, and the International Association of Business Communicators' "Best in Virginia" awards for Economic, Social and Environmental Development Communications.
It was truly a collaborative effort between ARC and our ad agency, Neathawk Dubuque & Packett, and goes a long way in bringing our organization to the forefront of the Greater Richmond community. The campaign has also significantly increased annual giving and inquiries for ARC services two years in a row.
Pictured: ARC award winners Dr. Joe & April Niamtu, ARC honorary Spokescouple and parents of two children with special needs: Joey, 6, and Evan, 4.
Read the Richmond Times-Dispatch article on the latest award below.