Funds Raised through Macy's Be Book Smart Campaign to Benefit Local Literacy Efforts
Richmond, Va. (August 5, 2012) Reading Is Fundamental (RIF), the nation's largest children's literacy nonprofit, selected the Greater Richmond ARC's Infant & Child Services (ICDS) program to receive a $396 grant for free book distributions and literacy activities benefitting Richmond area children and their families. The funds were raised during RIF's 2011 Be Book Smart campaign in partnership with Macy's.
In March of 2011, Congress eliminated $24.8 million in funding for RIF, having a significant effect on its ability to provide book distributions and literacy resources to families in need. Support from Macy's is critical to local programs like this one. Additional support from local communities, foundations, corporations and individuals will also be key toward helping RIF fulfill its mission of getting books to kids in need.
In low-income neighborhoods in the United States, there is only one book for every 300 children. Research shows that access to books and family engagement in reading activities are the single biggest factors toward ensuring a child's success in school and the future.
We are extremely grateful for the RIF grant through Macy's, said Cara Coffman, an ICDS therapist who coordinates the program through the Greater Richmond ARC. The grant allows us to meet one of our program goals, which is to provide each child in our program one book per month to help promote a love of reading and build their home library.
The teachers, librarians and volunteers who run RIF's programs locally are helping put children on a path to success, said Carol H. Rasco. RIF is grateful for Macy's continued support and leadership on literacy issues throughout the years. Macy's customers should know that their dollars are having a real impact on literacy issues in their own backyard.
Since 2004, Macys has been a proud supporter of RIF, raising more than $21 million for RIF.
About Reading Is Fundamental, Inc. (RIF)
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided 4 million children with 15 million new, free books and literacy resources last year. For more information and to access reading resources, visit RIF's website at www.rif.org